Carlsberg International

Case Study


Carlsberg International assigned Pulse to provide UK based teams to plan, manage and deliver full hospitality programs for Carlsberg International guests for their two UK propositions at Liverpool FC and Arsenal FC.

Pulse Promise

Since 1996, Pulse has worked alongside Carlsberg International continually evolving with the “Carlsberg Experience”. In 2008 Pulse became the direct contact with all Carlsberg Markets globally, and all bookings are made from these markets via Pulse. Pulse has two operational teams in Liverpool and London – hospitality hosts, PR models, branders, executive transport and event management, who deliver exceptional hospitality packages.

We work closely with both clubs LFC and AFC to deliver outstanding hospitality synonymous with the Carlsberg and Pulse brand alike. Pulse organise the entire process with meticulous planning of event schedules. This money can’t buy package includes Pulse booking and negotiating contracts on behalf of Carlsberg at 5 star accommodation, executive transport, first class restaurants and club reservations. Operationally all branding and merchandising’s of venues, pre and post match drinks with football legends are arranged by our teams. Our hostesses are perfect brand ambassadors who “continue to over achieve and literally go that extra mile at every step”. Pulse Carlsberg girls have a reputation of excellence that is known throughout the Global markets. Our hostesses and bilingual models chaperone worldwide sponsors, business associates and VIP’s of Carlsberg, for all Liverpool and Arsenal football club home games.

Pulse continues to grow with Carlsberg International Hospitality packages and are a core component of this once in a life time experience. We continue to strive to deliver a unique quality experience and ensure that if Carlsberg do deliver hospitality packages ‘it’s probably the best in world’

“Thank you for another great season and most of all thank you for you’re never ending hard work, dedication and high service! You are without a doubt the core of the Carlsberg Hospitality team and we would not be as successful without you! Looking forward to another great season.”

L.B Larsen – Brand Activation Manager - Carlsberg International.