Infiniti

Case Study

Objective

Pulse were contracted to supply a vibrant knowledgeable team of professional PR models. They were assigned to promote and inform guests about Infiniti cars at various prestigious events and launches throughout the UK.

Pulse Promise

Pulse were assigned to provide Infiniti PR models for events with Harvey Nichols, Cirque de Soleil and a number of digital Art Gallery installations throughout the UK. It was important from the outset that our PR models sat well within Infiniti’s premium brand. Therefore selection and training of PR Models was imperative, as each individual event was broad ranging and encompassed a varying degree of customer.

Infiniti is defined by both pioneering performance and all encompassing hospitality; it was our job to ensure that all Pulse PR models embodied this philosophy through staff training. We supplied PR models throughout the UK in major cities such as Edinburgh, Birmingham, Leeds and Manchester to name but a few. With our implementation of staff we increased brand awareness and collected data caption which was further used to sell Infiniti’s luxury cars.

“We have worked with Pulse Agency for several events now and would highly recommend them to anyone. The office staff are always professional, helpful and amiable, when they say they will do something, they do it. The Hosts they have provided for launch events, fashion shows and offsite events have always been incredibly professional, happy to talk to customers / the public, willing to engage in any task required and all with a smile on their faces. All in all, a great agency."

S Jenner – Marketing Manager - Infiniti.