Vestas

Case Study

Objective

Vestas International assigned Pulse to organise, host and produce their annual post corporate party for international delegates. The purpose of the evening was to create a themed event that delegates could do business as well as enjoying the night’s entertainment.

Pulse Promise

Pulse presented three creative concepts for the party, once the theme was decided, we set about the logistics of the event – to create the perfect ‘Gentleman’s Club’. The venue was styled with atmospheric lighting, a charming crooner and creative branding throughout the grade two listed building, to set a perfect platform for the ‘Gentleman’s Club’ theme. There were other strong entertainment elements including casino tables for delegate’s participation. Pulse hostesses managed guest lists and offered warm friendly hospitality throughout the evening. Bunny girls added glamour and sophistication to the event, offering a tailor made cocktail menu for guest to enjoy. An outside area was set up, which was candle lit and adorned with branded Vestas cigars and coasters, made from recycled tyres which embraced the Vestas brand – ‘Renewable Energy’.

Vestas were ‘impressed that every detail had been considered’; with recycled tyre coasters now becoming a part of many international Vestas events and being considered for a collection of business cards – “a brilliant idea, a brilliant solution!” The event was declared “A BIG SUCCESS”.